Small businesses have to be better because we’re not bigger. We take managed growth steps and we plan “what’s next” as much as “what’s happening today?” My iPhone notes grow all the time and I dictate a new idea probably twice a week. What new thing should we investigate or implement? What did I see at someone else’s business and coveted their idea? If you’re managing a small business, set a goal to add a new idea every week and evaluate them quarterly.
When I researched a presentation on building websites for older adults, one thing came through on everything I read: use buttons for clicks and not links in the sentence. Large buttons improve usability. As the button gets larger, so does the text. It’s more encouraging to your site visitors to find those magic words (no, not “click here”). Use words that tell the potential-clicker what’s on the other side of that link.
I was an online enthusiast – Old Net Folk – before the Web was invented. I sent my first email in 1986 and grew professionally alongside every step the Internet took. I was once the “Tech Momma.” Now I’m happy to be my area’s “Tech Babe.”
Welcome back to Sue’s Place, birthed in 2004, sent away to boarding school in 2010 and is now ready to explore the world of technology, web design and small business in 2016. And a few personal thoughts. We’ll look at the new trends in web design, including microinteractions (phones), cards (masonry layout), minimalistic design, flat…