Into the future of small business

A Different Small Business Focus

Small businesses have to be better because we’re not bigger. We take managed growth steps and we plan “what’s next” as much as “what’s happening today?” My iPhone notes grow all the time and I dictate a new idea probably twice a week. What new thing should we investigate or implement? What did I see at someone else’s business and coveted their idea? If you’re managing a small business, set a goal to add a new idea every week and evaluate them quarterly.

Buttons for web design

Big Buttons Make You Click

When I researched a presentation on building websites for older adults, one thing came through on everything I read: use buttons for clicks and not links in the sentence. Large buttons improve usability. As the button gets larger, so does the text. It’s more encouraging to your site visitors to find those magic words (no, not “click here”). Use words that tell the potential-clicker what’s on the other side of that link.